Shems Friedlander, “born in the heart of New York City”, is not just an award-winning graphic designer, but an accomplished photographer, painter, poet, and author on Rumi and Sufism. For the last 11 years, he has been teaching Graphic Communications in the Journalism Department of the American University in Cairo. After more than 30 years of research into the world of Rumi and the ‘Whirling Dervishes’, and having documented much of it already into several well-known books, he has more recently ventured into the realm of film-making.